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Case study

Successful social media strategy for MyGLO
About MyGLO
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MyGLO is a private medical practice for aesthetic medicine in Bonn that specializes in high-quality and individual treatments.

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challenges
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When MyGLO came to us, they were faced with the challenge of strengthening their online presence, generating more appointment bookings and effectively reaching their target audience – mainly women.

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Key Facts
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  • Start with 242 followers, engagement rate of less than 0.05%

  • The MyGLO practice was opened in June 2023

  • All customers were acquired through our campaigns and social media posts

MyGLO Instagram page at the beginning of the collaboration

Instagram page at the beginning of the collaboration

Our solution
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From June 2023 to April 2024, we worked closely with MyGLO and developed a comprehensive social media strategy:

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  1. Instagram account design: We created an appealing and consistent concept for their Instagram page.

  2. Lead generation campaigns: Through targeted campaigns we were able to successfully generate appointment bookings.

  3. Content creation: From concept to execution, including hashtag and publishing strategy, we created videos and other content that were perfectly tailored to the target audience.

Konzept für das Instagramfeed von MyGLO

Concept for the site

Example of an ad for MyGLO

Example of a lead campaign

Example of a video

Successes
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  • Targeted growth: Through organic and paid content, we gained over 1,400 new followers who exactly matched the target group (women).

  • Viral Video: An example video we created went organically viral on Instagram, garnering over 600,000 views.

  • Successful appointment bookings: The lead generation campaigns resulted in a significant number of appointment bookings.

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Conclusion
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Our customized social media strategy helped MyGLO strengthen their online presence, reach their target audience and successfully grow their business.

Instagram feed from MyGLO with display of video views

Views achieved on the page (organic)

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